After we set up our jewelry business or open jewelry shop, how to increase the sales?
What we learn from this story? When we sell our jewelries or other commodities, we should know our jewelries or commodities well, and pay attention to what our customers need, because different customers need different jewelries or commodities.
Below is a story about different sales person:
Many years ago, there were three jewelry shops on one street, one day, an old lady came to the first shop, and asked “Do you have catholic rosaries?” “Yes, we have, our rosaries are very gorgeous, and they made of AAA Grade rosary beads, such as gem stone rosary beads, Chinese cut crystal rosary beads…” The old women walked out the shop without the sales person’s all introduction for their rosaries. The sales person did not understand why the customer did not like their rosaries.
Then, the old lady went to the second jewelry shop, and also asked “Do you have catholic rosaries?” “Sure, we have different rosaries, here, you can choose our rosaries” The young sale lady show all rosaries to her, then the old lady chose some plastic rosaries, wooden rosaries…
After that the old lady walked to the third and also asked “Do you have catholic rosaries?” “Yes, we have different rosaries made of different material”, the sales girl showed the rosaries to the lady, also, and found the old lady chose some plastic rosaries, wooden rosaries… The girl asked “May I know are you interested in light rosaries, not heavy rosaries, right?” “Actually, I bought the rosaries to give some poor people to pray for free, I gave the rosaries to many people every week, to make sure more people will have my present, so I have to get some cheap rosaries.” “You are so kind, if you need cheap rosaries, then you can also have a look the round glass rosaries, faux pearl rosaries…” The girl showed the rosaries to the lady when introducing and giving the price. “These rosaries are very nice and very economic.” The lady chose many rosaries happily. From then on, the old lady bought many rosaries from the third shop every week.